Varian TDS

Client Background:
Varian Siemens, a global leader in medical devices and software for treating cancer and other medical conditions with radiotherapy, radiosurgery, proton therapy, and brachytherapy, sought to innovate their approach to trade show participation and lead generation. Recognizing the evolving landscape of trade shows, especially during the COVID-19 pandemic, they aimed to enhance their engagement with potential leads and streamline their presence at major industry events such as ASTRO and AAPM.

Challenge:
Varian Siemens approached us with the challenge of adapting to the new normal of trade shows, which were heavily impacted by the COVID-19 pandemic. Initially, the need was for a virtual trade show platform that could facilitate video calls and scheduling to maintain engagement with clients and prospects. As the world began transitioning back to in-person events, there was a clear opportunity to not only reintegrate into physical trade shows but also enhance the experience for both the attendees and the presenters. The goal was to develop a solution that bridged the gap between virtual and physical presence, improving lead generation and documentation processes.

Solution:
To address Varian Siemens' needs, our team developed 'TDS' - a comprehensive trade show scheduling web application. This platform evolved from a virtual trade show solution into a multifaceted tool for managing trade show engagements, both online and onsite. Our solution encompassed several key features:

1. Hybrid Functionality: 'TDS' was designed to support both virtual and physical trade show formats, offering tools for video conferencing, scheduling meetings, and managing presentations. This allowed Varian Siemens to maintain continuous engagement with their audience, regardless of the event format.

2. Mobile Companion App: Understanding the importance of mobility for demo presenters, we developed a mobile companion app for 'TDS'. This app enables presenters to document encounters with potential leads effortlessly, capture essential information, and follow up effectively post-event.

3. Expansive Scheduling Capabilities: The application offers robust scheduling features tailored for major trade shows like ASTRO and AAPM, facilitating seamless planning and coordination of presentations, meetings, and demos.

4. Lead Management: 'TDS' includes advanced lead management tools, allowing Varian Siemens to capture, organize, and nurture leads generated from trade shows. This ensures no potential opportunity is lost and enhances the overall efficiency of the lead conversion process.

5. Analytics and Reporting: To measure success and optimize future trade show strategies, 'TDS' provides comprehensive analytics and reporting features. This enables Varian Siemens to assess the effectiveness of their trade show participation and identify areas for improvement.

Results:
The deployment of 'TDS' has revolutionized Varian Siemens' approach to trade show participation. The application's hybrid functionality ensured uninterrupted engagement with their audience during the peak of the COVID-19 pandemic and beyond. The mobile companion app, in particular, has been a game-changer for demo presenters, streamlining the process of documenting interactions with potential leads. The comprehensive scheduling, lead management, and analytics features have significantly improved the efficiency and effectiveness of Varian Siemens' trade show strategies. Overall, 'TDS' has not only met but exceeded the initial goals, fostering stronger connections with potential clients and enhancing the brand's presence at major industry events.

Conclusion:
The successful development and implementation of 'TDS' for Varian Siemens underscore the importance of innovation and adaptability in the ever-evolving landscape of trade shows and client engagement. By leveraging technology to bridge the gap between virtual and physical experiences, we have helped Varian Siemens enhance its trade show strategy, improve lead generation processes, and ultimately drive growth. This collaboration highlights our ability to understand and address the unique challenges faced by our clients, delivering tailored solutions that exceed expectations.