Conversation Capture

Client Background:
Following the success of the TDS web platform developed for Varian, a leader in medical technology and services, the need arose to extend its capabilities into the mobile sphere. Varian sought to enhance their trade show experience further by introducing a lead capture mobile application that complements the TDS platform, enabling their team to gather information on potential leads efficiently and effectively during trade shows.

Challenge:
Trade shows are crucial for Varian to showcase their innovations and connect with potential clients. However, common trade show challenges, such as unreliable internet connectivity, can hinder the process of capturing and managing lead information. Varian needed a mobile solution that allowed their team to collect lead data seamlessly, regardless of internet availability, ensuring no potential client information was lost and could be easily integrated into their existing TDS platform.

Solution:
Our team developed a lead capture mobile application specifically designed to address the unique demands of trade show environments. The key features of the solution included:

1. Offline Functionality: Recognizing the connectivity challenges at trade shows, we designed the app to function flawlessly offline. Users can capture and store lead information without an internet connection, ensuring no data is lost. Once connectivity is restored, the app syncs the data with the TDS platform.

2. User-Friendly Interface: The app features an intuitive design, allowing Varian representatives to quickly and easily enter lead information. This ease of use is crucial in fast-paced trade show environments, where time with potential leads is limited.

3. Seamless Integration with TDS: The app was designed to integrate seamlessly with the TDS web platform, ensuring that data captured on mobile devices is synchronized and accessible on the TDS system. This integration allows for a unified view of lead data, enhancing follow-up strategies and customer relationship management.

4. Data Security: With the sensitive nature of lead information, we ensured the app adheres to stringent security protocols, protecting data during both offline storage and when syncing with the TDS platform.

Results:
The lead capture mobile application has significantly streamlined Varian's lead collection process at trade shows. The ability to collect data offline and sync later has ensured that no potential leads are lost due to connectivity issues. The seamless integration with the TDS platform has provided a comprehensive and efficient system for managing lead information, improving Varian's follow-up processes and ultimately contributing to better customer engagement and sales opportunities.

Conclusion:
The development of the lead capture mobile application for Varian is a testament to the power of targeted digital solutions in overcoming specific business challenges. By understanding and addressing the unique needs of Varian's trade show experience, the app has enhanced their lead capture process, demonstrating the critical role of mobile technology in modern business strategies. This solution not only improved Varian's efficiency in capturing and managing leads but also reinforced their position as a forward-thinking leader in their industry.